In an intriguing development that has caught the attention of the online community, Rumble, the video-sharing platform, has recently announced the addition of another YouTube star to its ranks. This latest acquisition signifies Rumble’s ongoing efforts to attract and collaborate with notable content creators, expanding their diverse community.
The competition among streaming platforms appears to be more intense than ever before, as evidenced by numerous popular streamers switching platforms. Approximately seven months ago, Twitch’s decision to prohibit gambling sites such as Stake.com paved the way for a new streaming platform known as Kick. Shortly after its launch, Kick made significant waves in the industry by securing partnerships with several prominent content creators, including the renowned gambling streamer Adin Ross. These developments fueled expectations of an intense rivalry between Twitch, Kick, and YouTube. However, a couple of months ago, Rumble caught everyone by surprise when they signed renowned content creators Kai Cenat and IShowSpeed, intensifying the competition even further.
Adding to the excitement, Rumble has now signed another prominent content creator, RiceGum. RiceGum has amassed an enormous following of over 10 million subscribers on YouTube and 1.2 million on Twitch. In a recent Twitch stream, RiceGum explained his decision to join Rumble instead of Kick, highlighting the more favorable terms offered by Rumble. Unlike Kick, which required him to gamble for 30 days to maximize his earnings, Rumble’s deal seemed more appealing. RiceGum expressed his enthusiasm for this new venture, emphasizing his desire to focus on content creation. Additionally, RiceGum expressed surprise at the extensive financial backing provided by Rumble, stating, “Rumble had the bag, bro. I didn’t realize Rumble had the bag like that.”
In addition to RiceGum, Rumble recently made headlines by signing the renowned Twitch streamer and co-owner of OTK, Mizkif. When addressing his signing, Mizkif revealed that Rumble aims to become more gaming-oriented and simply wants him to play games. This strategic move by Rumble highlights its commitment to diversifying the platform and catering to a wide range of categories, making it an inclusive and welcoming home for content creators from various backgrounds.
Furthermore, it’s worth highlighting that Kick recently made waves in the industry by signing one of Twitch’s top streamers, xQc, in a groundbreaking deal worth a staggering $100 million. Additionally, Adin Ross has claimed that Kick offered IShowSpeed and Kai Cenat approximately $40 million each to join the platform. While the specifics of Rumble’s offers to prominent streamers remain undisclosed, it is evident that they are willing to invest significantly to attract top talent to their platform.
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